AMI RCG Retail Design LR

Insurance stores are often boring and administrative, but people focused insurance brand AMI hopes to offer a new social and helpful experience, with informative guides and a tactile store journey.

Traditionally authoritative spaces, insurance stores tend to have little in the way of store experience. AMI saw this as a clear opening in the market for an insurance brand that could put away the paperwork, and capture the imagination of its customers with a fresh approach to face-to-face retailing.

With this aspirational goal in mind, AMI engaged leading property, design and research agency, RCG to take their retail operation to the next level.

With a clear brief, RCG designed an insurance-store environment and offer that reflected AMI’s customer aspirations, along with a personal ‘curated retail’ offer, a mapped customer journey based on life stages and touch points and a visual system that expressed the brand personality.

“The journey revolves around a central collaboration area and a Life Stage Wall. This is inclusive and tactile, with embedded touch screens and quirky infographics. It all supports AMI's intention to be social and helpful."

“Eventually the screens will integrate with AMI’s online channels."

The result is an environment that is surprising and relevant, with retail like intensity.

Feedback is positive, the new model has exceeded sales expectations and created a sharp increase in customer visitation, along with an upturn in staff commitment.

With the ability to assist at all stages of the development process and with projects
of any size, RCG combines the best thinking, design expertise and skill to create environments that deliver tangible results.  For further information please visit or call 09 303 1501.

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