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TimeCentre has been a long term kiosk tenant at Westfield Riccarton, selling and servicing watches. Last year, the opportunity came up to move into a small, angular store, which would provide better scope for properly displaying the stock, but would provide a challenge with its awkward shape.

Designability were contracted to perform a branding update, and subsequent store design, to give the business a more modern and upmarket look. Opening the shopfront right up to the mall bulkhead has given the small store a much greater sense of space than its previous fit-out, and the vertical merchandising provides more display space, allowing the stock to be much better displayed, speaking to the real value of the products. The palette is dark and muted, with warm timber details, and the forms are simple, allowing the small and detailed stock to be the primary focus within the space. 

Piet Boon ‘Concrete Series’ designer wallpaper, from, provides some textural relief, drawing attention to the back wall of the store, broken up by some large scale signage and a special display case. The narrowing rear of the store has been used to create a small, but sheltered workspace, without removing the staff to far from the retail interactions.

Since opening the new store, TimeCentre has been approach by a couple of premium brands, who feel the new space better represents their high end product.

Designer: Tim Powell (Designability)

Shopfitters: Miller Studios

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