EUROSHOP REVIEW 2017
Euroshop is the world's premier retail trade fair, held every 3 years, the next event is on 16 - 20 February 2020. We were fortunate to have Michael Eden and Simon Dickson from GDM at this years event. Here's a snap shot of what Euroshop has to offer and some insights into the latest trends.
Euroshop has a excess of 109,000 visitors from 100 countries attend. The exhibition space totals 116,000 square meters = 16 Eden Parks or 445 Stanley Street Tennis Courts. It is massive. You can expect to average 13km a day just getting around the venue. There are over 2225 exhibitors from 56 countries – with 815 from Germany alone and 1410 from the rest of the world.
Some show statisitcs:
- 52% of people visit to view ‘innovations and latest trends’
- 45% of visitors are there to look at shop fittings and fixtures – 32% Architecture/Store design
- 28,000 visitors are from the ‘Retail Trade and Services’ Sector
The key trends from 2017
The previous materials trend of plywood has been replaced by more conscious sourcing. Recycled materials featured strongly, along with vintage and composite finishes.
Colour was a key trend, with green the feature hue. Greenery is Pantone's colour of the year, no doubt prompting the green inspired designs.
Steel and timber construction combinations were also a focus – the design versatility from the strength of steel and natural aesthetics of wood are leading to more creative design applications.
Leading the Innovation
Specifications and finishes details have been taken to another level thanks to advances in technology, making personalisation more efficient and affordable.
Technology advances are also seen with the extension of LED lighting into most elements. VM and POP elements have taken on a new dimensions through advances in digital print capability and 3D printing.
Let your creative juices flow!
If you would like to know more - please contact Simon Dickson at firstname.lastname@example.org
To view move images from Euroshop, follow us on Pinterest.