Bendon required a contemporary look with classic influences for their refurbished flagship store in Newmarket Auckland, ultimately to be a concept that could inspire the refurbishment of Bendon stores in other centres. The interior had to be well lit and have a neutral colour palette to allow the delicate lingerie to stand out.
The GDM team worked with retail designers Pennant and Triumph to create an environment that relaxes the customer and draws them down the length of the store with neutrality that appeals to both men and women. The interior derives visual interest from combinations of textures with pleasing contrasts and well-considered lighting, which all work together to break the spaces into zones with different functions.
The challenge was to create a suite of fixtures including drawer units, gondolas, counter and walls that could be kitset for shipment to the site and assembled with a seamless finish. GDM worked with installers Dimension Shopfitters to deliver this flagship store.